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About Mark Roberts

In addition to managing clients’ money and giving investment and diversification advice, Mark offers something that “the other guys” don’t - a unique approach to Retirement Tax Strategies and distribution. Time and time again, Mark meets with new clients who tell him they have a great relationship with their financial advisor but have never been offered information on this kind of approach to securing their financial futures. Mark has taken this feedback to heart and works tirelessly to ensure that his strategies focus on taxes and distribution. Mark started selling insurance for a major insurance company right out of high school to help put himself through college. After graduating with a degree in finance, he dove into estate planning on the financial side to set himself apart from other financial advisors. However, as changes were made to estate tax laws over time, Mark shifted his focus to income tax strategies. Mark’s philosophy is “the blue prints are more important than the wall paper or carpet.” The wall paper and carpet represent products like investments and insurance policies, whereas the blue prints represent the strategies. Once strategies that truly fit the client’s needs are put in place, our focus can shift to providing you with the right products. According to Mark, “It doesn’t matter what carpet we use if the walls are not in the right place.” Our approach to money management is designed to generate the largest alpha (quality) with the lowest standard deviation and beta (risk). By doing this, we help provide clients with the highest return on the lowest risk. Generating income for our retirees is also very important. Because withdrawing money from your portfolio hurts the account rather than helping it, our goal is to design income strategies to harm the portfolio the least making the money last longer.

A Picture of a Happy Retirement

You're looking forward to your retirement, but you may also feel a bit anxious. You might wonder what you will do all day once your career has ended, or whether you will even enjoy retirement. As you continue to prepare for retirement in a financial sense, take the time to mentally prepare yourself by learning [...]

By |2015-09-29T14:47:34-05:00August 24th, 2015|Retirement|0 Comments

As Seen in Forbes 2013

Independent Financial Services Firm Works for Its Clients – and Not a Company For the second year in a row, Affinity Asset Management has been featured by EMI Network in a special promotional section in Forbes magazine honoring Kansas City Financial Leaders. Have you ever wondered why your advisor chose certain financial products for your investment portfolio? [...]

By |2017-06-01T13:33:45-05:00July 31st, 2015|In the Press|0 Comments
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