Why didn’t I hear about this earlier?
In his first two decades in the financial services industry, Mark Roberts learned the essentials of selling everything from insurance to a complete menu of investment products while working for major national companies. He quickly became proficient at helping clients plant the seeds for their long-term retirement future.
But at a young age, Roberts also realized he didn’t know all he should about the second critical half of retirement planning. That is, the most efficient way to harvest the investment crop planted during the working years, and to make that crop last through the lifetime of its owner.
Acting on his own and at the side of experts int he field, Roberts worked to learn everything he could about income taxes, a major drain on retirement savings. By the time he was ready to start his own company, Roberts had developed a series of strategies to help reduce the impact of income taxes in retirement, maximize an individual’s contribution to a 401(k) or IRA, make strategic withdrawals for monthly income in retirement and most effectively manage his clients’ investments through the up and downs of a volatile market.
Believing his clients should expect more from an adivsor than mere advice on investment products, Roberts turned his idea s into his Affinity Asset Management company of Overland Park, Kansas. In his first book here, Roberts offers some of the simple but often unexplained “rules of money” that can help clients maximize their retirement investment through tax savings, distribution design and money management techniques that often leave clients asking, “Why didn’t I hear about this earlier?”
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In addition to managing clients’ money and giving investment and diversification advice, Mark offers something that “the other guys” don’t - a unique approach to Retirement Tax Strategies and distribution. Time and time again, Mark meets with new clients who tell him they have a great relationship with their financial advisor but have never been offered information on this kind of approach to securing their financial futures. Mark has taken this feedback to heart and works tirelessly to ensure that his strategies focus on taxes and distribution.
Mark started selling insurance for a major insurance company right out of high school to help put himself through college. After graduating with a degree in finance, he dove into estate planning on the financial side to set himself apart from other financial advisors. However, as changes were made to estate tax laws over time, Mark shifted his focus to income tax strategies.
Mark’s philosophy is “the blue prints are more important than the wall paper or carpet.” The wall paper and carpet represent products like investments and insurance policies, whereas the blue prints represent the strategies. Once strategies that truly fit the client’s needs are put in place, our focus can shift to providing you with the right products. According to Mark, “It doesn’t matter what carpet we use if the walls are not in the right place.”
Our approach to money management is designed to generate the largest alpha (quality) with the lowest standard deviation and beta (risk). By doing this, we help provide clients with the highest return on the lowest risk. Generating income for our retirees is also very important. Because withdrawing money from your portfolio hurts the account rather than helping it, our goal is to design income strategies to harm the portfolio the least making the money last longer.
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